Website Design in Boston That Converts: More Than Just a Pretty Face
In today’s market, your website is your 24/7 salesperson. If it’s outdated, slow, or buried on page 10 of Google, it’s not just failing to perform—it’s actively costing you business. A pretty design is pointless if no one can find it.
As a top-ranked Boston web design company with SEO at its core, we build websites differently. We create stunning, custom website development solutions that are not only beautiful and user-friendly but are engineered from the ground up to rank on Google and convert visitors into loyal customers. We build websites that work as hard as you do.
Is Your Current Website a Liability?
Your website should be your #1 marketing asset. If you recognize any of these signs, it’s time for an upgrade.
- You’re embarrassed to share your website URL with potential clients.
- Your site looks broken or is difficult to use on a smartphone.
- It generates zero leads, calls, or sales for your business.
- It’s slow to load, frustrating visitors before they even see your content.
- It looks dated compared to your top Boston-area competitors.
Our SEO-First Web Design Process
We merge creative design with data-driven SEO strategy at every stage of the build process. This ensures your new website is a high-performance machine from the moment it launches.
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1. Strategy & SEO Architecture
Before we write a single line of code, we create a blueprint for success. This includes in-depth keyword research, competitor analysis, and mapping out a site architecture that is intuitive for users and perfectly optimized for Google’s crawlers.
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2. Conversion-Focused UI/UX Design
Our design phase focuses on one thing: guiding your visitors to take action. We create a beautiful, modern user interface (UI) and an intuitive user experience (UX) that makes it easy for customers to find what they need, understand your value, and contact you.
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3. High-Performance WordPress Development
We build our sites on WordPress, the world’s most powerful and user-friendly platform. Our development is clean, fast, and 100% mobile-responsive. We bake technical SEO best practices directly into the code, ensuring your site is built on a flawless foundation.
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4. Secure Launch & Post-Launch Support
We handle the entire launch process, including secure hosting setup, 301 redirects to preserve your existing SEO value, and Google Analytics integration. We ensure a seamless transition and provide the training you need to manage your new site with confidence.
Your Blueprint for a High-Performance Website
We believe in a transparent, collaborative process that moves seamlessly from initial concept to a successful launch. You will have a clear understanding of every stage of your project and will be involved in key decisions along the way.
Phase 1: Discovery & Strategic Blueprint We start with a deep dive into your business, your goals, and your competition. The key deliverable from this phase is a Strategic Blueprint that includes a sitemap, keyword targeting strategy, and a technical plan to ensure your new site is built on a foundation of SEO from day one.
Phase 2: Custom Design & Collaborative Review Our design team translates the blueprint into a stunning, custom visual design. We present you with mockups of your new website and work with you through a collaborative review process to refine every detail until it perfectly matches your vision and brand identity.
Phase 3: Development & SEO Implementation This is where the vision comes to life. Our developers build your website on a clean, fast, and secure WordPress foundation. During this phase, we meticulously implement all on-page SEO elements—from title tags and image optimization to schema markup—ensuring the site is technically perfect and ready to rank.
Phase 4: Launch, Training & Full Ownership Upon your final approval, we handle the entire launch process. The final, most important deliverable is the website itself. We hand over all credentials and provide a 1-on-1 training session to empower you and your team to manage your new digital asset with confidence. You have 100% ownership of your new, high-performance website.
Meet Your Lead Web Design Strategist
Your project will be led by an expert who is fluent in the languages of both design and search engine optimization.
Leo Edelman/Lead Web Design Strategist
Leo Edelman combines 10 years of cutting-edge UI/UX design with a deep understanding of technical SEO. He believes that great design is about clarity, not complexity, and specializes in creating conversion-focused digital experiences for small businesses in Boston. Leo is an expert in WordPress development and is passionate about building websites that not only win design awards but also dominate search engine rankings.
“A successful website is the perfect marriage of art and science. I focus on creating a beautiful experience that is built on a data-driven framework designed to achieve one goal: growing your business.”
Serving Web Design Clients Across Greater Boston
We are a local Boston firm dedicated to helping our neighbors succeed. We provide custom web design and development services for clients headquartered across the entire Greater Boston area, including:
- Boston (Downtown, Back Bay, Beacon Hill, North End, Seaport, South End)
- Cambridge
- Somerville
- Brookline
- Newton
- Quincy
- Medford
- Malden
- Arlington
Why Choose an SEO Firm to Build Your Website?
Building a website without SEO is like building a car without an engine. It might look good, but it won’t go anywhere. When you partner with us, you get a powerful competitive advantage.
- SEO is Baked In, Not Bolted On: Most design agencies build a site and then call an SEO for help. We build your SEO strategy first and then design the website around it. This results in a site that is built to rank from its very first day online.
- We Build for Conversions, Not Just Aesthetics: Our designs are driven by data on how users behave. Every element, from the navigation to the call-to-action buttons, is strategically placed to maximize your leads, calls, and sales.
- A Faster, Flawless Technical Foundation: As SEO experts, we are obsessed with site speed and clean code. Your website will be technically superior, passing Core Web Vitals with flying colors and providing a better user experience that Google rewards.
- A Seamless Transition to Marketing: Once your site is live, you have a partner who already knows your business, your market, and your site’s architecture, ready to launch a powerful SEO or PPC campaign to drive immediate traffic and ROI.
Website Design FAQ
How much does a new website cost?
The cost of a website depends entirely on the scope, complexity, and features required. We provide custom proposals for every project after an initial consultation. Our websites for small businesses are a premier investment in a long-term, high-performance asset.
Will I be able to update the website myself?
We build all our sites on the user-friendly WordPress platform and provide full training upon project completion so you can easily update content, add blog posts, and manage your site with confidence.
How long does it take to build a website?
A typical small business website takes between 6 to 12 weeks from initial strategy to launch. This timeline can vary depending on the complexity of the project and the speed of client feedback.
Custom Website Design
Ready for a Website That Works as Hard as You Do?
Let’s discuss your vision. Contact us today for a free, no-obligation consultation and proposal. We’ll show you what’s possible when great design meets powerful SEO.